One section of your notebook should be devoted to a list (as long as possible) of the specific skills, knowledge, experiences, and do’s and don’ts that you have amassed in the course of your life and your career: the specifics that your peers will benefit from in the b-school setting.
Most applicants focus most or all of their attention on what business school will do for them. They totally ignore the issue of what they will bring to the table…and then they wonder why they receive rejection letters.
student with the most to offer is the student who will be offered the most.