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The Most Important Issues: #1

A successful business school application is one that reassures the admissions committee that the applicant will be a success in school and in later life. Unfortunately, the typical application simply makes baseless, lame assurances of that prediction: "I will succeed." Don't let your application belong to this group!

You will assure business schools of your future success if you accomplish two key tasks. First of all:

You have to know what skills and knowledge you hope to get out of business school.

If you were an admissions committee member — and you easily could be, one day — which of these two applicants would you choose? Select one and then click Continue.

Applicant A has a solid work record, strong recommendations discussing his abilities and character, and writes well. He never explains why he is leaving his current job, and gives no indication of what he hopes to do with the knowledge and skills he develops in b-school.

Applicant B has a solid work record, strong recommendations discussing his abilities and character, and writes well. He is hoping to start his own company, and so is applying to business school in order to develop the financial skills that he has no opportunity to learn at his current marketing job.

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